The Apple iPhone 7 Launch Live Blog

It's the countdown for the last 30 minutes!

The launch event venue is at present packed to the brim with the printing, industry analysts, aqueduct partners, so some.

While PCMag United states has Sascha Segan (@SaschaSegan) at the launch outcome, where he will exist providing live on-the-spot coverage on all his social media platforms. The PCMag Facebook page volition have a post-upshot live-stream coming upwardly as well where, if it can be bundled, a easily on with the Apple tree iPhone 7 will be included.

In the meantime, stick around every bit PCMag SEA volition be doing its own live-web log of the outcome! All time-stamps will be following Malaysian timing.

12.45am:: The hall is packed and the DJ is going crazy with what the Apple Music library has to offer.

12.55am:: 5 minutes left!

1:00am:: And here we become with an opening with Carpool Karaoke! Tim Melt can sing!!

1.05am:: That is definitely a pre-recording with James Corden. Now that is why in that location is such a collaboration with that popular segment.

1.10am:: Get-go upwardly, Apple tree Music. 17 one thousand thousand users, 30 million songs, and a recap of what Apple Music has to offer. This includes the Apple Music Festival, now in its tenth edition. The show will be held in London and live-streamed for complimentary on all Apple devices.

i.09am:: Apple App Store adjacent.

1.10am:: 140 billion downloads to date with 100% year-on-year growth. Gaming is the biggest and most popular category in the Apple App Shop.

1.11am:: Mario is coming to Apple iOS!

1.12am:: Shigeru Miyamoto now on stage to innovate Mario Run, a new game to the traditional Mario family. Includes a Boxing Way called Toad Rally. It will be sold at a one-off fixed price and will launch during the year-end holidays.

1.16am:: Miyamoto also shared that Nintendo has also released a set of stickers for the iOS.

1.18am: Cook re-appears to share well-nigh Apple'due south efforts in the education space and how information technology is empowering its ConnectEd platform.

i.20am:: The collaboration volition see Apple tree providing every teacher and student on the plan with a Mac and iPad. Information technology will tie into a new initiative called 'Everyone can lawmaking' that Apple started. With it, students volition be taught the nuts of coding and programming.

ane.21am:: Update time for Apple iWork. Beginning reveal: existent-time collaboration.

1.23am:: Productivity is going upwardly thanks to existent-time collaboration. Apple wants to take reward of this. A quick demo is being presented now.

1.25:: Time for Apple Watch!

1.27:: Going right into the meaty stuff with WatchOS 3 and in that location are loads of updates similar new watchfaces, updated messaging functions, and blithe messages.

1.28:: New additions to WatchOS 3 includes Breathe (relaxed do feature), Emergency Contact, and more tertiary-party apps, such content producer apps, gaming, and enhanced fettle services.

i.xxx:: Pokemon GO at present on Apple Lookout man and Niantic CEO now on stage to share how this collaboration will work.

i.32am:: The Pokemon Get Plus device is confirmed to appear later on in September 2022. The Apple tree Watch variant will act just like the Plus device with add-ons like walking tracker, how long it would accept to hatch and egg, and encountering Pokemon Stops. It is designed to be more similar an activity tracker.

ane.35am:: Cook is dorsum on stage now and he cracked a very cold joke.

1.36am:: The next-gen Apple Watch is being previewed now!

i.37am:: It's called Apple Watch Series ii and it has proper water-proofing!

1.38am:: The speaker in the new Apple habiliment doubles up as the main ejector for h2o trapped inside the device.

one.40am:: New workout functions included, one of which is for pond. It will also accept a little fleck of behavioural learning as it customises itself based on how it is used.

1.41am:: Powering the Apple Lookout man Series two uses a 2nd-gen SIP chipset that promises meliorate calculating performance and GPU output. This ensures new app delivery like Night Sky, a star tracker. Complementing that is the 2nd-gen Brandish sporting 1,000nits that delivers double the brightness levels. GPS is included now too.

1.45am:: Quick data pull from PCMag The states' homo-on-the-basis Sascha Segan:

i.46:: The new Apple tree Sentry Series 2 now comes in a wide multifariousness of colous. Even ceramic besides! There is a Hermes collaboration as well.

1.48am:: Apple tree Sentinel x Nike! It'due south called the Apple Spotter Nike+!!

1.52am:: Not only is information technology sporty looking, it too comes in four stylised colours. Then much like what Nike would practise.

ane.53am:: The Apple Lookout man has been rebranded to Apple Scout Serial 1. Pricing: US$369 for Serial ii and Usa$269 for Series 1. The Series 1 will exist given a spec refreshed too every bit it is given the 2nd-gen SIP chipset as the Series ii.

1.55am:: Apple tree iPhone, finally!

one.58am:: Apple iOS ten confirmed with improved Siri features, smart dwelling controls, and enhanced Apple tree Maps. Internet of Things is now a key part for the new Apple tree iOS every bit it tin exist paired with the Apple HomeKit.

1.59am:: Dual-lens! Anondised aluminium body with a unibody design!! And a black hue that is called Jet Black!!!

2.00am:: Ladies and gentlemen...the Apple iPhone seven.

2.03am:: Bated from Jet Blackness, there is now Black as well. Silver, Golden, and Rose Golden is bachelor as well.

2.05am:: Habitation button has been completely re-designed and given Strength Touch on. Even rocks a proper Haptic Engine now.

ii.06am:: Apple iPhone seven Plus is confirmed. Both variants now have IP67 rating.

2.08am:: The camera on the Apple iPhone 7 is 12MP with f/1.8 aperture, uses a proper OIS organisation, uses a wider exposure lens, Quad LED Truthful Tone Flash, and an avant-garde paradigm sensor. The camera can snap in RAW and Wide Colour Gamut.

2.11am:: Front-facing shooter is at present 7MP with Wide Colour Gamut and Image Stabilisation.

2.12am:: Rear-facing main camera specs:

2.13am: Apple tree iPhone seven Plus is the one with a dual-lens camera—consisting of a wide-bending lens and telephoto lens, a 56mm zoom. No software adjustment involved. 1x to 2x optical zoom. Beyond is software-enabled zoom, max at 10x.

A snap-shot from the issue floor:

2.15am:: Side-by-side shot:

2.19am:: Honestly, this breakthrough on bokeh and all, well, information technology is not new. Huawei had it, and then did HTC and Xiaomi. Apple already missed the boat. The hereafter of that concept is using colour and monochrome lenses.

2.20am:: The Apple Retina HD display is given a leg up on the Apple iPhone 7 with the apply of Broad Colour Gamut.

2.25am:: Time to focus on the audio aspect. For the start fourth dimension, the Apple iPhone has stereo speakers. Tedious.

Side by side is the Apple EarPods. Now it is Lightning-enabled and will be bundled by default. An adapter is as well included.

ii.28am:: Confirmed—wireless audio is a disquisitional attribute for the new Apple iPhone. Why? At that place is no audio jack!

2.30am:: Run into the Apple AirPods. Information technology comes with a a wireless pack that doubles up as a charger for the wireless in-ears. Within are sensors and accelerometers that meliorate the vocalism control and audio delivery. The latter is powered via the newly developed Apple W1 digital sound processor.